Design and development is only the first phase of a website’s lifecycle. To obtain a preferable conversion and high efficiency from the operation of the website, it is important to understand the need for subsequent processes, works, and costs. Hence, the success of a business website will be followed by its promotion, in other words – search engine optimization.
This is a standard set of activities and
efforts that will allow your site to occupy the top positions in the search
engines for specific search queries, also known as keywords. SEO teams are
faced with increasingly complex, non-standard tasks. It's increasingly
difficult to retain visitors and buyers, and therefore they have to change and
evolve from time to time. In addition, the SEO technologies themselves are
developing. They become more elegant, inconspicuous, local.
Top brands and intelligent startups have
started hitting the learning curve where they can identify all SEO errors and
eliminate them to elevate the number of sales of their products or services.
And then make the Internet resource really convenient, functional, and, most
importantly, necessary. To do this, use monthly SEO
packages. Here are working SEO tips that are ready to
help you and turn the website work for you.
1.
Usability is a long-term winner.
In this concept, the functional convenience
of the Internet resource is invested. That is how much the website is
convenient and easy to use. If a new visitor easily navigates the site and can
quickly get the information he needs to make an order, then the level of
usability is considered high. A clear interface, tooltips, easy registration,
the ability to purchase with just one click or without registration – all this
refers to usability.
2.
Design Sells.
Beauty still sells. But it is not necessary
to put at the forefront the beauty, harming the functionality of the portal. It
is important to find a compromise – the balance between your vision of the
ideal site and the requirements that visitors will present to it. The absence
of annoying flash-animation, pop-up advertising banners, heavy-weight
“decorations,” high speed of loading pages increase the attractiveness of the
Internet resource. And do not forget about the visitors entering from mobile
gadgets. The site should open quickly on any device.
3. Content
is the key.
Text on the platform should be useful,
informative, well-structured, easily readable, with convenient navigation
between articles. The keywords used in the text writing should be organically
intertwined in the general outline without interfering with reading.
·
Tell a story
- It doesn’t matter how old we are – 5 or 50 – everyone loves interesting
stories. Entertain readers - after all: you are a mighty SEO in glittering
armor, the savior of the site from the formidable Penguins. Do not limit yourself
to a description of how you do it. Tell the story, fertilized by emotions
and personal experiences, to establish a real connection with your reader.
·
Add extra
facts about the solutions to which you have come; you can include a description
of the process of your work and tell the client what he will get cooperating
with you.
·
Speaking of
improvements, do not forget about the magic of numbers. It is very important to
specify exactly how high the results are.
4. Bring a sense of uniqueness
Probably, it's the most important component
of success mentioned in the list of latest SEO techniques. Unique content,
whether graphics, video, or text, will attract visitors to the site. Search
engines also value such resources. The quality of content can be illustrated
with their interesting semantic context, almost nil spelling errors, and lack
of repetitions.
Of paramount importance is, of course, the
uniqueness – both SEO-texts for the site and images. Duplication of materials
is undesirable even within a single resource - the average user doesn’t like
the repeated content. Users will start sharing links or sharing content on
social networks. Especially if you offer something really interesting. This
will provide additional traffic, which is never superfluous. From the point of
view of SEO techniques, such
technology is extremely important.
5.
Innovative approach.
The key to the successful development of the
site is the creation of the best content as well as the use of the best SEO tools that have proved their effectiveness. The development of SEO
technologies is going on at a fast pace, and sometimes the rivalry between
sites looks like a sporting contest: the one who has used the new development
first, the one is won. Although, if you stop working on the website, the
competitors at this time can go far ahead.
6. Targeting the right audience
Setting up a website, you need to identify
the target audience that is interested in your products or services and
“sharpen” the design, content, functionality just for them. In the same way,
promotion is made. Focus on all categories of Internet users – it’s not only
expensive but also meaningless. Advertising information should be addressed
only to those who can become interested in it. To do this, use contextual
advertising, banners on thematic resources, and other marketing tools.
7. Track conversions
It is the ratio of target site visitors to
their total number. Targeted visitors are those who have acted on the site:
viewing pages, calling, buying, adding a site to bookmarks, subscribing to a
newsletter, etc. Conversion depends on many factors, and any optimization leads
to a change in its performance in a larger direction. For example, an increase
in conversion can occur due to the convenient functionality of the site,
structured text, graphic content. That is due to all that helps to find the
visitor the needed information quickly.
8. Use contextual advertising
Media and contextual advertising – ways of
forming a competitive reputation of the company is a text ad or graphic banner
that potential buyers see. This is achieved by attracting the maximum number of
visitors by demonstrating banners and search engine advertising results. Media
advertising is a graphic banner with a built-in link to the company’s website.
Each of the SEO technologies mentioned above works
independently. But to solve more complex problems, they need to be combined. In
its totality, SEO technologies will help make the site popular and bring it to
the top positions in the issue of search engine queries. As soon as visitors
appear on a good site, there will be natural links, positive reviews, and high
positions in search engines.
